Professional Open House: organization, safety, and follow-up

An Open House is not just an open door. It is an event visit with objectives, capacity, registration, route, and follow-up. It works when it simplifies the experience without compromising safety and the quality of the relationship.

Seven days before

Agree on the date, duration, access points, and excluded areas. Check the property's conditions, available documents, relevant insurance coverage, and authorizations. Protect personal items and visible data. Define capacity and time slots: more people does not automatically mean more results.

Promotion and booking

Publish a page with the property, schedule, access methods, and information notice. Collect only the data necessary for booking. Confirm the appointment and remind what to expect. In ReoneGest, the event is linked to the property, and bookings feed the agency's Agenda.

During the event

Plan for reception, participant registration, route, informational material, and at least one responsible person. Do not leave visitors unsupervised in private areas. Present verified facts and note questions that require further investigation, avoiding impromptu answers.

After the event

By the end of the day, classify attendance, interest, objections, document requests, second visits, and next actions. Contact participants according to their expressed preferences. The report to the owner distinguishes between attendees and qualified contacts and proposes motivated decisions.

Useful indicators

• booked, present, and cancellations;
• complete requests and second visits;
• recurring themes in feedback;
• response time and completed follow-up;
• any proposals or conditions to be explored further.

The data collected should not be automatically reused for purposes other than those communicated. Safety and privacy must be adapted to the location and specific case.